APA (7th ed.) Citation

Cundiff, E. (1964). Basic marketing. Prentice-Hall.

Chicago Style (17th ed.) Citation

Cundiff, Edward. Basic Marketing. Englewood Cliffs, N. J: Prentice-Hall, 1964.

MLA (9th ed.) Citation

Cundiff, Edward. Basic Marketing. Prentice-Hall, 1964.