Cunningham, W. H., & Cunningham, I. C. H. (1981). Marketing: A managerial approach. South-Western Pub.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रCunningham, Willaim Hughes, और Isabella C. H. Cunningham. Marketing: A Managerial Approach. Cincinnati: South-Western Pub, 1981.
एमएलए (9वां संस्करण) प्रशस्ति पत्रCunningham, Willaim Hughes, और Isabella C. H. Cunningham. Marketing: A Managerial Approach. South-Western Pub, 1981.
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