Style de citation APA (7e éd.)

Converse, P. D., Huegy, H. W., & Mitchell, R. V. (1952). The Elements of marketing (5th ed.). Prentice-Hall.

Style de citation Chicago (17e éd.)

Converse, Paul D., Harvey W. Huegy, et Robert V. Mitchell. The Elements of Marketing. 5th ed. New York: Prentice-Hall, 1952.

Style de citation MLA (9e éd.)

Converse, Paul D., et al. The Elements of Marketing. 5th ed. Prentice-Hall, 1952.