APA (7th ed.) Citation

Converse, P. D., Huegy, H. W., & Mitchell, R. V. (1952). The Elements of marketing (5th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Converse, Paul D., Harvey W. Huegy, and Robert V. Mitchell. The Elements of Marketing. 5th ed. New York: Prentice-Hall, 1952.

MLA (9th ed.) Citation

Converse, Paul D., et al. The Elements of Marketing. 5th ed. Prentice-Hall, 1952.