Cita APA (7th ed.)

Converse, P. D., Huegy, H. W., & Mitchell, R. V. (1952). The Elements of marketing (5th ed.). Prentice-Hall.

Cita Chicago (17th ed.)

Converse, Paul D., Harvey W. Huegy, i Robert V. Mitchell. The Elements of Marketing. 5th ed. New York: Prentice-Hall, 1952.

Cita MLA (9th ed.)

Converse, Paul D., et al. The Elements of Marketing. 5th ed. Prentice-Hall, 1952.