APA (7th ed.) Citation

Walters, G. C., Walters, C. G., & Robin, D. P. (1978). Classics in marketing. Goodyear Publishing.

Chicago Style (17th ed.) Citation

Walters, Glenn C., C. Glenn Walters, and Donald P. Robin. Classics in Marketing. Sta. Monica, Calif: Goodyear Publishing, 1978.

MLA (9th ed.) Citation

Walters, Glenn C., et al. Classics in Marketing. Goodyear Publishing, 1978.