Readings in marketing the qualitative and quantitative areas

Bibliografske podrobnosti
Glavni avtor:	Cateora, Philip R., comp
Drugi avtorji:	Richardson, Lee, joint comp
Format:	Knjiga
Jezik:	English
Izdano:	New York Appleton-Century-Crofts 1967.
Teme:	Marketing > Addresses, essays, lectures.