Readings in marketing the qualitative and quantitative areas

Detalles Bibliográficos
Autor principal:	Cateora, Philip R., comp
Otros Autores:	Richardson, Lee, joint comp
Formato:	Libro
Lenguaje:	English
Publicado:	New York Appleton-Century-Crofts 1967.
Materias:	Marketing > Addresses, essays, lectures.