APA (7th ed.) Citation

Cateora, P. R., & Richardson, L. (1967). Readings in marketing: The qualitative and quantitative areas. Appleton-Century-Crofts.

Chicago Style (17th ed.) Citation

Cateora, Philip R., and Lee Richardson. Readings in Marketing: The Qualitative and Quantitative Areas. New York: Appleton-Century-Crofts, 1967.

MLA (9th ed.) Citation

Cateora, Philip R., and Lee Richardson. Readings in Marketing: The Qualitative and Quantitative Areas. Appleton-Century-Crofts, 1967.