Cita APA (7th ed.)

Burns, A. C., & Bush, R. F. (1997). Marketing research. Prentice-Hall.

Cita Chicago (17th ed.)

Burns, Alvin C., i Ronald F. Bush. Marketing Research. Singapore: Prentice-Hall, 1997.

Cita MLA (9th ed.)

Burns, Alvin C., i Ronald F. Bush. Marketing Research. Prentice-Hall, 1997.