Cita APA (7a ed.)

Burns, A. C., & Bush, R. F. (1997). Marketing research. Prentice-Hall.

Cita Chicago Style (17a ed.)

Burns, Alvin C., y Ronald F. Bush. Marketing Research. Singapore: Prentice-Hall, 1997.

Cita MLA (9a ed.)

Burns, Alvin C., y Ronald F. Bush. Marketing Research. Prentice-Hall, 1997.