APA (7th ed.) Citation

Burns, A. C., & Bush, R. F. (1997). Marketing research. Prentice-Hall.

Chicago Style (17th ed.) Citation

Burns, Alvin C., and Ronald F. Bush. Marketing Research. Singapore: Prentice-Hall, 1997.

MLA (9th ed.) Citation

Burns, Alvin C., and Ronald F. Bush. Marketing Research. Prentice-Hall, 1997.