Cita APA (7a ed.)

Bliss, P., & Bliss, P. (1963). Marketing and the behavioral sciences: Selected readings. Allyn and Bacon.

Cita Chicago Style (17a ed.)

Bliss, Perry, y Perry Bliss. Marketing and the Behavioral Sciences: Selected Readings. Boston: Allyn and Bacon, 1963.

Cita MLA (9a ed.)

Bliss, Perry, y Perry Bliss. Marketing and the Behavioral Sciences: Selected Readings. Allyn and Bacon, 1963.