APA (7th ed.) Citation

Bliss, P., & Bliss, P. (1963). Marketing and the behavioral sciences: Selected readings. Allyn and Bacon.

Chicago Style (17th ed.) Citation

Bliss, Perry, and Perry Bliss. Marketing and the Behavioral Sciences: Selected Readings. Boston: Allyn and Bacon, 1963.

MLA (9th ed.) Citation

Bliss, Perry, and Perry Bliss. Marketing and the Behavioral Sciences: Selected Readings. Allyn and Bacon, 1963.

Warning: These citations may not always be 100% accurate.