APA (7th ed.) Citation

Bell, M. L. (1966). Marketing: Concepts and strategy. Houghton Mifflin.

Chicago Style (17th ed.) Citation

Bell, Martin L. Marketing: Concepts and Strategy. Boston: Houghton Mifflin, 1966.

MLA (9th ed.) Citation

Bell, Martin L. Marketing: Concepts and Strategy. Houghton Mifflin, 1966.

Warning: These citations may not always be 100% accurate.