APA (7th ed.) Citation

Raymond, R. S. (1967). Basic marketing: Programmed text and cases. World Pub.

Chicago Style (17th ed.) Citation

Raymond, Robert S. Basic Marketing: Programmed Text and Cases. Cleveland: World Pub, 1967.

MLA (9th ed.) Citation

Raymond, Robert S. Basic Marketing: Programmed Text and Cases. World Pub, 1967.