Cita APA (7th ed.)

Raymond, R. S. (1967). Basic marketing: Programmed text and cases. World Pub.

Cita Chicago (17th ed.)

Raymond, Robert S. Basic Marketing: Programmed Text and Cases. Cleveland: World Pub, 1967.

Cita MLA (9th ed.)

Raymond, Robert S. Basic Marketing: Programmed Text and Cases. World Pub, 1967.