APA (7th ed.) Citation

Philipps, C. F., & Duncan, D. J. (1960). Marketing principles and method (4th ed.). Irwin.

Chicago Style (17th ed.) Citation

Philipps, Charles Franklin, and Delbert J. Duncan. Marketing Principles and Method. 4th ed. Homewood, Ill: Irwin, 1960.

MLA (9th ed.) Citation

Philipps, Charles Franklin, and Delbert J. Duncan. Marketing Principles and Method. 4th ed. Irwin, 1960.