Alderson, W. (1957). Marketing behavior and executive action: A functionalist approach to marketing theory. R. D. Irwin.
Citazione stile Chigago Style (17a edizione)Alderson, Wroe. Marketing Behavior and Executive Action: A Functionalist Approach to Marketing Theory. Homewood, Ill: R. D. Irwin, 1957.
Citatione MLA (9a ed.)Alderson, Wroe. Marketing Behavior and Executive Action: A Functionalist Approach to Marketing Theory. R. D. Irwin, 1957.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.