APA (7th ed.) Citation

Alderson, W. (1965). Dynamic marketing behavior: A functionalist theory of marketing. R. D. Irwin.

Chicago Style (17th ed.) Citation

Alderson, Wroe. Dynamic Marketing Behavior: A Functionalist Theory of Marketing. Homewood, Ill: R. D. Irwin, 1965.

MLA (9th ed.) Citation

Alderson, Wroe. Dynamic Marketing Behavior: A Functionalist Theory of Marketing. R. D. Irwin, 1965.