Cita APA (7th ed.)

Alderson, W. (1965). Dynamic marketing behavior: A functionalist theory of marketing. R. D. Irwin.

Cita Chicago (17th ed.)

Alderson, Wroe. Dynamic Marketing Behavior: A Functionalist Theory of Marketing. Homewood, Ill: R. D. Irwin, 1965.

Cita MLA (9th ed.)

Alderson, Wroe. Dynamic Marketing Behavior: A Functionalist Theory of Marketing. R. D. Irwin, 1965.