Cita APA (7th ed.)

Still, R. R., & Cundiff, E. W. (1986). Essentials of marketing (3rd ed.). Prentice-Hall.

Cita Chicago (17th ed.)

Still, Richard R., i Edward W. Cundiff. Essentials of Marketing. 3rd ed. Englewood Cliffs, N. J: Prentice-Hall, 1986.

Cita MLA (9th ed.)

Still, Richard R., i Edward W. Cundiff. Essentials of Marketing. 3rd ed. Prentice-Hall, 1986.