APA (7th ed.) Citation

Stanton, W. J. (1978). Fundamentals of marketing (5th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Stanton, William J. Fundamentals of Marketing. 5th ed. New York: McGraw-Hill, 1978.

MLA (9th ed.) Citation

Stanton, William J. Fundamentals of Marketing. 5th ed. McGraw-Hill, 1978.