APA (7th ed.) Citation

Smykay, E. W., & Breibart, J. (1971). Introductory marketing: A programmed approach. Macmillan.

Chicago Style (17th ed.) Citation

Smykay, Edward W., and Joan Breibart. Introductory Marketing: A Programmed Approach. New York: Macmillan, 1971.

MLA (9th ed.) Citation

Smykay, Edward W., and Joan Breibart. Introductory Marketing: A Programmed Approach. Macmillan, 1971.