Cita APA (7th ed.)

Westing, J. H., & Albaum, G. (1964). Modern marketing thought. Macmillan.

Cita Chicago (17th ed.)

Westing, J. Howard, i Gerald Albaum. Modern Marketing Thought. New York: Macmillan, 1964.

Cita MLA (9th ed.)

Westing, J. Howard, i Gerald Albaum. Modern Marketing Thought. Macmillan, 1964.