Westing, J. H., & Albaum, G. (1964). Modern marketing thought. Macmillan.
Chicago Style (17th ed.) CitationWesting, J. Howard, and Gerald Albaum. Modern Marketing Thought. New York: Macmillan, 1964.
MLA (9th ed.) CitationWesting, J. Howard, and Gerald Albaum. Modern Marketing Thought. Macmillan, 1964.
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