APA (7th ed.) Citation

Westing, J. H., & Albaum, G. (1964). Modern marketing thought. Macmillan.

Chicago Style (17th ed.) Citation

Westing, J. Howard, and Gerald Albaum. Modern Marketing Thought. New York: Macmillan, 1964.

MLA (9th ed.) Citation

Westing, J. Howard, and Gerald Albaum. Modern Marketing Thought. Macmillan, 1964.