APA (7th ed.) Citation

Westfall, R. L., & Boyd, H. B. J. (1961). Cases in marketing management. Irwin.

Chicago Style (17th ed.) Citation

Westfall, Ralph L., and Harper B. Jr Boyd. Cases in Marketing Management. Homewood, Ill: Irwin, 1961.

MLA (9th ed.) Citation

Westfall, Ralph L., and Harper B. Jr Boyd. Cases in Marketing Management. Irwin, 1961.