APA način citiranja (7. izdanje)

Wasson, C. R. (1964). The strategy of marketing research. Appleton-Century-Crofts.

Čikaški stil citiranja (17. izdanje)

Wasson, Chester R. The Strategy of Marketing Research. New York: Appleton-Century-Crofts, 1964.

MLA način citiranja (9. izdanje)

Wasson, Chester R. The Strategy of Marketing Research. Appleton-Century-Crofts, 1964.