Cita APA (7th ed.)

Urban, G. L., & Starr, S. H. (1991). Advanced marketing strategy: Phenomena, analysis, and decisions. Prentice-Hall.

Cita Chicago (17th ed.)

Urban, Glen L., i Steven H. Starr. Advanced Marketing Strategy: Phenomena, Analysis, and Decisions. Englewood Cliffs, N. J: Prentice-Hall, 1991.

Cita MLA (9th ed.)

Urban, Glen L., i Steven H. Starr. Advanced Marketing Strategy: Phenomena, Analysis, and Decisions. Prentice-Hall, 1991.