APA (7th ed.) Citation

Urban, G. L., & Starr, S. H. (1991). Advanced marketing strategy: Phenomena, analysis, and decisions. Prentice-Hall.

Chicago Style (17th ed.) Citation

Urban, Glen L., and Steven H. Starr. Advanced Marketing Strategy: Phenomena, Analysis, and Decisions. Englewood Cliffs, N. J: Prentice-Hall, 1991.

MLA (9th ed.) Citation

Urban, Glen L., and Steven H. Starr. Advanced Marketing Strategy: Phenomena, Analysis, and Decisions. Prentice-Hall, 1991.