APA (7e ed.) Bronvermelding

Kotler, P. (1994). Marketing management: Analysis, planning, and control (8th ed.). Prentice-Hall.

Chicago (17e ed.) Bronvermelding

Kotler, Philip. Marketing Management: Analysis, Planning, and Control. 8th ed. Englewood Cliffs, N. J: Prentice-Hall, 1994.

MLA (9e ed.) Bronvermelding

Kotler, Philip. Marketing Management: Analysis, Planning, and Control. 8th ed. Prentice-Hall, 1994.