Cita APA (7th ed.)

Burnett, J., & Moriarty, S. (1998). Introduction to marketing communication: An integrated approach. Prentice-Hall.

Cita Chicago (17th ed.)

Burnett, John, i Sandra Moriarty. Introduction to Marketing Communication: An Integrated Approach. Upper Saddle River, N. J: Prentice-Hall, 1998.

Cita MLA (9th ed.)

Burnett, John, i Sandra Moriarty. Introduction to Marketing Communication: An Integrated Approach. Prentice-Hall, 1998.