Organizing and implementing the marketing effort text and cases

Organizing and implementing the marketing effort text and cases

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Dades bibliogràfiques
Autor principal: Cespedes, Frank V.
Format: Llibre
Idioma:English
Publicat: Reading, Mass. Addison-Wesley Pub. Co. 1991.
Matèries:
Marketing > Management > Case Studies.
Sales management > Case studies.