APA (7th ed.) Citation

Britt, S. H. (1978). Psychological principles of marketing and consumer behavior. Lexington Bks.

Chicago Style (17th ed.) Citation

Britt, Steuart Henderson. Psychological Principles of Marketing and Consumer Behavior. Mass: Lexington Bks, 1978.

MLA (9th ed.) Citation

Britt, Steuart Henderson. Psychological Principles of Marketing and Consumer Behavior. Lexington Bks, 1978.

Warning: These citations may not always be 100% accurate.