APA (7th ed.) Citation

Tull, D. S., & Hawkins, D. I. (1987). Marketing research: Measurement and method (4th ed.). Macmillan.

Chicago Style (17th ed.) Citation

Tull, Donald S., and Del I. Hawkins. Marketing Research: Measurement and Method. 4th ed. New York: Macmillan, 1987.

MLA (9th ed.) Citation

Tull, Donald S., and Del I. Hawkins. Marketing Research: Measurement and Method. 4th ed. Macmillan, 1987.