APA (7th ed.) Citation

McDaniel, C. D., & Gates, R. H. (1993). Contemporary marketing research (2nd ed.). West Pub.

Chicago Style (17th ed.) Citation

McDaniel, Carl D., and Roger H. Gates. Contemporary Marketing Research. 2nd ed. St. Paul, Minneapolis: West Pub, 1993.

MLA (9th ed.) Citation

McDaniel, Carl D., and Roger H. Gates. Contemporary Marketing Research. 2nd ed. West Pub, 1993.