APA (7th ed.) Citation

Konrad, E., Erickson, R., Babic, L. J., & American Management Association. (1966). Marketing research: A management overview. American Management Association.

Chicago Style (17th ed.) Citation

Konrad, Evelyn, Rodney Erickson, Louis J. Babic, and American Management Association. Marketing Research: A Management Overview. New York: American Management Association, 1966.

MLA (9th ed.) Citation

Konrad, Evelyn, et al. Marketing Research: A Management Overview. American Management Association, 1966.