Cita APA (7a ed.)

Crimp, M., & Wright, L. T. (1995). The marketing research process (4th ed.). Prentice-Hall.

Cita Chicago Style (17a ed.)

Crimp, Margaret, y Len Tiu Wright. The Marketing Research Process. 4th ed. London: Prentice-Hall, 1995.

Cita MLA (9a ed.)

Crimp, Margaret, y Len Tiu Wright. The Marketing Research Process. 4th ed. Prentice-Hall, 1995.