APA (7th ed.) Citation

Crimp, M., & Wright, L. T. (1995). The marketing research process (4th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Crimp, Margaret, and Len Tiu Wright. The Marketing Research Process. 4th ed. London: Prentice-Hall, 1995.

MLA (9th ed.) Citation

Crimp, Margaret, and Len Tiu Wright. The Marketing Research Process. 4th ed. Prentice-Hall, 1995.