Cita APA (7th ed.)

Crimp, M. (1981). The marketing research process. Prentice-Hall.

Cita Chicago (17th ed.)

Crimp, Margaret. The Marketing Research Process. Englewood Cliffs, N. J: Prentice-Hall, 1981.

Cita MLA (9th ed.)

Crimp, Margaret. The Marketing Research Process. Prentice-Hall, 1981.