APA (7th ed.) Citation

Boyd, H. W. (1977). Marketing research: Text and cases (4th ed.). Richard D. Irwin.

Chicago Style (17th ed.) Citation

Boyd, Harper W. Marketing Research: Text and Cases. 4th ed. Homewood, Ill: Richard D. Irwin, 1977.

MLA (9th ed.) Citation

Boyd, Harper W. Marketing Research: Text and Cases. 4th ed. Richard D. Irwin, 1977.