Cita APA

Boyd, H. W., & Westfall, R. L. (1972). Marketing research: Text and cases (3rd ed.). R. D. Irwin.

Citación estilo Chicago

Boyd, Harper W., and Ralph L. Westfall. Marketing Research: Text and Cases. 3rd ed. Homewood, Ill: R. D. Irwin, 1972.

Cita MLA

Boyd, Harper W., and Ralph L. Westfall. Marketing Research: Text and Cases. 3rd ed. R. D. Irwin, 1972.