APA (7th ed.) Citation

Boyd, H. W., & Westfall, R. L. (1964). Marketing research: Text and cases (Rev. ed.). Irwin.

Chicago Style (17th ed.) Citation

Boyd, Harper W., and Ralph L. Westfall. Marketing Research: Text and Cases. Rev. ed. Homewood, Ill: Irwin, 1964.

MLA (9th ed.) Citation

Boyd, Harper W., and Ralph L. Westfall. Marketing Research: Text and Cases. Rev. ed. Irwin, 1964.