APA-viite (7. p.)

Albaum, G. S. . . e., & Venkatesan, M. 1. . . . . . . j. e. (1971). Scientific marketing research. Free Press.

Chicago-viite (17. p.)

Albaum, Gerald S ed, ja M. 1936- joint ed Venkatesan. Scientific Marketing Research. New York: Free Press, 1971.

MLA-viite (9. p.)

Albaum, Gerald S ed, ja M. 1936- joint ed Venkatesan. Scientific Marketing Research. Free Press, 1971.