Cita APA (7th ed.)

Albaum, G. S. . . e., & Venkatesan, M. 1. . . . . . . j. e. (1971). Scientific marketing research. Free Press.

Cita Chicago (17th ed.)

Albaum, Gerald S ed, i M. 1936- joint ed Venkatesan. Scientific Marketing Research. New York: Free Press, 1971.

Cita MLA (9th ed.)

Albaum, Gerald S ed, i M. 1936- joint ed Venkatesan. Scientific Marketing Research. Free Press, 1971.