Gale, B. T., & Wood, R. C. (1994). Managing customer value: Creating quality and service that customer can see. Free Press.
Citace podle Chicago (17th ed.)Gale, Bradley T., a Robert Chapman Wood. Managing Customer Value: Creating Quality and Service That Customer Can See. New York: Free Press, 1994.
Citace podle MLA (9th ed.)Gale, Bradley T., a Robert Chapman Wood. Managing Customer Value: Creating Quality and Service That Customer Can See. Free Press, 1994.
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