Consumer behavior buying, having, and being

Consumer behavior buying, having, and being

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Dades bibliogràfiques
Autor principal: Solomon, Michael R.
Format: Llibre
Idioma:English
Publicat: Englewood Cliffs, N. J. Prentice-Hall 1996.
Edició:3rd ed.
Matèries:
Consumers.
Marketing.
Market surveys.