APA (7th ed.) Citation

Peter, J. P., & Donnelly, J. H. (1997). A preface to marketing management (7th ed.). Irwin.

Chicago Style (17th ed.) Citation

Peter, J. Paul, and James H. Donnelly. A Preface to Marketing Management. 7th ed. Chicago: Irwin, 1997.

MLA (9th ed.) Citation

Peter, J. Paul, and James H. Donnelly. A Preface to Marketing Management. 7th ed. Irwin, 1997.