Murray, J. A., & O'Driscoll, A. (1996). Strategy and process in marketing. Prentice-Hall.
Chicago Style (17th ed.) CitationMurray, John A., and Aidan O'Driscoll. Strategy and Process in Marketing. London: Prentice-Hall, 1996.
MLA (9th ed.) CitationMurray, John A., and Aidan O'Driscoll. Strategy and Process in Marketing. Prentice-Hall, 1996.
Warning: These citations may not always be 100% accurate.