Marketing strategy and plans

Marketing strategy and plans

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Bibliographic Details
Main Author: Luck, David J.
Other Authors: Ferrell, O. C., Lucas, George S.
Format: Book
Language:English
Published: Englewood Cliffs, N. J. Prentice-Hall 1989.
Edition:3rd ed.
Subjects:
Marketing > United States > Management.
Marketing > United States > Management > Case studies.