Insights for marketing management

Insights for marketing management

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Bibliographic Details
Main Author: Gelb, Gabriel M.
Other Authors: Gelb, Gabriel M. 1929-, Gelb, Betsy D. 1935-
Format: Book
Language:English
Published: Santa Monica, Calif. Goodyear Pub. 1977.
Edition:2nd ed.
Subjects:
Marketing > Management > Addresses, essays, lectures.