APA (7th ed.) Citation

Enis, B. M. (1980). Marketing principles (3rd ed.). Goodyear Pub.

Chicago Style (17th ed.) Citation

Enis, Ben M. Marketing Principles. 3rd ed. Sta. Monica, Calif: Goodyear Pub, 1980.

MLA (9th ed.) Citation

Enis, Ben M. Marketing Principles. 3rd ed. Goodyear Pub, 1980.