Citazione Stile APA (7a Edizione)

Greenley, G. E. (1986). The Strategic and operational planning of marketing. McGraw-Hill.

Citazione stile Chigago Style (17a edizione)

Greenley, Gordon E. The Strategic and Operational Planning of Marketing. London: McGraw-Hill, 1986.

Citatione MLA (9a ed.)

Greenley, Gordon E. The Strategic and Operational Planning of Marketing. McGraw-Hill, 1986.