APA (7th ed.) Citation

Roberto, N. (1998). User-friendly marketing research: How to use marketing research to make profitable decisions. Life Cycle Press.

Chicago Style (17th ed.) Citation

Roberto, Ned. User-friendly Marketing Research: How to Use Marketing Research to Make Profitable Decisions. Makati City: Life Cycle Press, 1998.

MLA (9th ed.) Citation

Roberto, Ned. User-friendly Marketing Research: How to Use Marketing Research to Make Profitable Decisions. Life Cycle Press, 1998.