TY  - BOOK
T1  - Advertising and promotion management
A1  - Rossiter, John R.
A2  - Percy, Larry
LA  - English
PP  - New York
PB  - McGraw-Hill
YR  - 1987
UL  - https://tuklas.up.edu.ph/Record/UP-8027390931312202804
OP  - 649
CN  - HF5821 R68 1987
KW  - Advertising.
KW  - Sales promotion.
ER  -