Citazione Stile APA (7a Edizione)

Rossiter, J. R., & Percy, L. (1987). Advertising and promotion management. McGraw-Hill.

Citazione stile Chigago Style (17a edizione)

Rossiter, John R., e Larry Percy. Advertising and Promotion Management. New York: McGraw-Hill, 1987.

Citatione MLA (9a ed.)

Rossiter, John R., e Larry Percy. Advertising and Promotion Management. McGraw-Hill, 1987.