Gomez, J. R. (1998). Marketing principles and their applications in global perspective: By Julita R. Gomez (3rd ed.). GIC Enterprises & Co.
Citace podle Chicago (17th ed.)Gomez, Julita R. Marketing Principles and Their Applications in Global Perspective: By Julita R. Gomez. 3rd ed. Manila: GIC Enterprises & Co, 1998.
Citace podle MLA (9th ed.)Gomez, Julita R. Marketing Principles and Their Applications in Global Perspective: By Julita R. Gomez. 3rd ed. GIC Enterprises & Co, 1998.
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