APA (7th ed.) Citation

Gomez, J. R. (1998). Marketing principles and their applications in global perspective: By Julita R. Gomez (3rd ed.). GIC Enterprises & Co.

Chicago Style (17th ed.) Citation

Gomez, Julita R. Marketing Principles and Their Applications in Global Perspective: By Julita R. Gomez. 3rd ed. Manila: GIC Enterprises & Co, 1998.

MLA (9th ed.) Citation

Gomez, Julita R. Marketing Principles and Their Applications in Global Perspective: By Julita R. Gomez. 3rd ed. GIC Enterprises & Co, 1998.

Warning: These citations may not always be 100% accurate.