Cita APA (7th ed.)

Kotler, P. (1996). Principles of marketing. Prentice Hall.

Cita Chicago (17th ed.)

Kotler, Philip. Principles of Marketing. London: Prentice Hall, 1996.

Cita MLA (9th ed.)

Kotler, Philip. Principles of Marketing. Prentice Hall, 1996.