Broadcast/cable/web programming strategies and practices - Eastman, Susan Tyler; Ferguson, Douglas A.; Eastman, Susan Tyler (Belmont, CA Wadsworth/Thomson Learning, 2002)
Rev. ed. of: Broadcast/cable programming. 5th ed. 1996.
Includes bibliographical references (p. 445-450)and indexes.
Keywords: Television programs -- Planning; Radio programs -- Planning; Cable television -- Planning