APA (7th ed.) Citation

Merrill, J. C., Lee, J., & Friedlander, E. J. (1990). Modern mass media. Harper & Row.

Chicago Style (17th ed.) Citation

Merrill, John C., John Lee, and Edward Jay Friedlander. Modern Mass Media. New York: Harper & Row, 1990.

MLA (9th ed.) Citation

Merrill, John C., et al. Modern Mass Media. Harper & Row, 1990.